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The Way of Love
Rebecca Wilson, Jim Naughton
Morehouse Publishing
Nov/2012, 144 Pages, Paperback, 6 x 9
ISBN: 9780819228109
A down-to-earth guide that syncs theology with technology.
Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being “spiritual but not religious.” To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.
Rebecca Wilson works at Canticle Communications, which specializes in work for church agencies, organizations, parishes and advocacy groups. A long-time communications strategist, she has spearheaded public interest initiatives, non-partisan ballot campaigns, and church programs.
Jim Naughton is a former reporter for the New York Times and the Washington Post and is the author of four books, including a novel for young adults. He has a master's degree in American history from Syracuse University and was previously the canon for communications in the Episcopal Diocese of Washington. A partner in Canticle Communications, Jim is the founder and former editor of the website Episcopal Café.
"This book is not just another how-to manual to be ignored until the next time the church council gets interested in evangelism. Naughton and Wilson offer plenty of practical advice, with chapters on messaging and target audiences; on using online and print media, broadcasting and advertising; on crisis communications; and on making church facilities visible."—The Christian Century
“Back in the ’70s, Christian rocker Larry Norman asked, ‘Why should the devil have all the good music?’ Today we might ask, ‘Why does the devil have all the good communication experts?’ Jim and Rebecca work on the side of the angels to help Christian leaders fulfill their calling with wisdom, depth, grace, and savvy.” –Brian D. McLaren, author of Naked Spirituality and A New Kind of Christianity “Get ready to be pleasantly surprised by this truly theological and practical approach to evangelism and communications. Church leaders of every kind will greatly benefit from the wealth of experience gathered here.” –Alberto Cutié, TV Radio Host, columnist, Episcopal priest and author of Dilemma: A Priest’s Struggle with Faith and Love
“As professional communicators, Jim Naughton and Rebecca Wilson understand the power of words; as Christians, they understand the challenges facing today's congregations.” –Diana Butler Bass, author of Christianity After Religion: The End of Church and the Birth of a New Spiritual Awakening
