Graciously Assertive

How Becoming a Better Human Makes You a Better Leader

Yasmin Davidds

May/2024, 256 Pages, Hardback, 6 x 9

ISBN-13: 9781640656994

From one of Hispanic magazine’s most influential Latinas comes an empowering guide for businesswomen looking to become better communicators in their professional and personal lives.

Dr. Yasmin Davidds has spent most of her professional life empowering women leaders. In this new book, the award-winning entrepreneur, psychologist, speaker, and author continues her lifelong mission, offering helpful tools and strategies to people of all backgrounds who are looking to transform the way they communicate in the workplace. Breaking down what she refers to as a “Graciously Assertive” communication style, Dr. Davidds shares how being firm and direct—yet kind and respectful of the feelings and needs of others—enables professionals to flourish in their careers, as well as their personal lives.

An inspiring, compelling, and deeply informative guide designed by a businessperson for businesspeople, Graciously Assertive promises to help people everywhere learn how to hold a space for others and—in doing so—become more thoughtful and empathetic leaders.

Dr. Yasmin Davidds is an entrepreneur, psychologist, and author. Her commitment to the empowerment and development of thousands of women leaders has won her recognition and acclaim from the U.S. Congress, the California State Senate and the California State Assembly. In addition to graduating from the University of Southern California (USC) with a degree in business entrepreneurship, Dr. Davidds has received a master's degree in women studies and a doctorate degree in organizational psychology. She has been named one of the most influential Latinas by Hispanic magazine and in The Book of Latina Women. She lives in Los Angeles, California.

Compassionately written yet powerfully relatable, Graciously Assertive delivers a remarkable guide for self-introspection with a profound and compelling message of how becoming a better human makes you a better leader.—Rosario Marin, 41st Treasurer of the United States and author of Leading Between Two Worlds: Lessons from the First Mexican-Born Treasurer of the United States

In Graciously Assertive, Dr. Yasmin Davidds shows with powerful clarity how leadership lessons around collaboration, conflict, and being true to your core inform every aspect of our daily lives. This book is essential reading not just for leaders but for anyone seeking to come into positive and true alignment with their self. Dr. Davidds gives us a strong road map to build community and engage in meaningful social transformation in the world today. —Dr. Pardis Mahdavi, President of the University of La Verne

Graciously Assertive offers profound insights. Within its pages, you'll discover the art of compassionate leadership, nurturing the best qualities within yourself and others.—Congressman Tony Cárdenas

Graciously Assertive: How Becoming a Better Human Makes You a Better Leader is your personal compass to guide you toward a series of transformational experiences. The Graciously Assertive lifestyle brought back my humanity and helped me reconnect with my soul. I'm fully empowered and lead with grace.—Ivett Garcia, Head of Diversity, Inclusion, and Belonging at NVIDIA

Why wait for your successful life to find you? You can and you will find your success in life and on your chosen career path, and Graciously Assertive offers the operating instructions to get started today.—Susan Rubio, California state senator

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